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DYNAMIC CONTENT SERVICES

RESULTS IN AUDIENCE ACTION

What do you need to STANDOUT SOCIALLY?

Powerful persuasive content that connects your social goals

with your action goals.

Website

Web Content Audit

Website Content Audit

A Website Content Audit answers the big question.

Does your content work as it should … or as well as it could?

A Website Content Audit can show you how your content performs across the pages of your website to meet one or more of the following goals:
  • drive traffic to your site
  • drive sales activities
  • helps you meet your marketing needs.
There are many elements that make up excellent optimized web content, but great web content can be boiled down to three goals:
  1. Persuasive writing – Copy that convinces your visitor to act
  2. Keywords and Key Phrases – Ethically and smoothly woven customer focused messages
  3. Usability – Content that provides clear navigation to guide visitors while creating convenient one-click access to your priority pages

Complimentary Website Content Audit Consultation

My complimentary audit covers two pages of your website. The audit reports will identify up to three opportunities to expand your usability, content, and SEO efforts.

Comprehensive Website Content Audit

The comprehensive audit covers an agreed upon number of pages of your website. The audit reports will identify multiple opportunities to expand your usability, content, and SEO efforts.

What’s included in any Website Content Audit?

A Site Audit usually includes:

An Executive Summary that includes: 

  • audit approach
  • objectives
  • overall findings
  • and recommendations

Review of your home page and sub-pages for:

  • On-page text
    • including clarity and customer-focus in headlines, subhead and body copy
    • content “scan-ability”
    • tone: active vs. passive language
    • readability
  • Behind-the-scenes text for SEO, including the use of keywords
    in the page title and meta descriptions.

Usability Checklist and Findings (content-related):

  • Check for standard navigation style
  • expected button names
  • minimal number of clicks to arrive at an order page, etc.

Screen Shots of your current website plus its search engine results with detailed notes.

Definitions and Explanations of terms and identified opportunities.

SEO

Do you have a Strategy for SEO

(Search Engine Optimization)

Google’s search engine is now very user focused.

Are you? 

There are often two distinct approaches to SEO. One is science based while the other is art or creative based. A truly masterful blend of both approaches gives you winning SEO.

I use an approach that combines the keyword/key phrases data research with the art of attracting attention, grabbing interest, sparking wants, raising engagement and generating action.

Online Ads

What Is Online Ad Copywriting?

Online ads are different from other longer form types of ads.

  1. Online ads are used on websites, social media and in e-letters
  2. Shorter copy – you have less space to write due to character restrictions
  3. They must grab readers’ attention quickly
  4. Must have an effective CTA (call to action)
Specialty Web Pages

Landing Pages and Lead Generation

It’s true that for B2C and B2B: “The money is in your list”

Lead Generation is important for both consumer based and business to business based companies.

85% of B2B say lead gen is most important goal¹
68% of B2B will use landing pages to nurture new leads²
48% of marketers: new landing page for each campaign³

¹www.junto.digital/blog/seo-stats-2017/
²www.ventureharbour.com/20-insightful-lead-nurturing-statistics-charts/
³www.dmn3.com/dmn3-blog/21-surprising-lead-generation-stats

Sales Pages

With a persuasive sales page, converting customers is easy.

Website Content
Blogs and/or blog content management

Blogs generally provide entertainment, either through story-telling or recounting a “how to”. Blogs are very shareable and can spur traffic when entertaining while instructing the reader.

Guest Blogs

Want to see an increase in your Google search standing?

Bring in guest blogs. You’ll provide new and fresh content which creates an authority standing from Google.

Articles

Unlike blogs, articles are far more interested in providing information.

Editorials

Information presented by an editor or an expert (guru) reflects their ideas or world view on a specific subject.

Is that you?

Well thought out and well researched, it often shares actionable advice or recommendations reassuring a customer’s buying decision.

Advertorials

More often called Content Marketing or Marketing Content. This type of editorial style article usually has a strong and visible call to action.

Ask yourself, what do I want the reader to do?

Online Video Scripts

Why do I need a Video?

  1. Marketers who use video can increase revenue 49% faster
  2. Video drives a 157% increase in traffic from search
  3. Video on a landing page: 53% more likely page 1 of SERP (Search Engine Results Page)
  4. Video on a landing page increases conversions 80%+
  5. By 2019, online video traffic will account for 80% of total web traffic

And if that’s not enough to have you thinking Video is great. Consider how you can showcase your products or service.

Did you know that viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text?

Great, right?

One caveat is that video needs to be written to attract viewers, keep their attention riveted, and prompt them to ACT.

Opportunities abound for creating stronger customer relationships that convert through:

  • How to videos
  • Case studies
  • Testimonials
  • Webinars

Social Media

Facebook
What is the Difference between a Facebook page and a Facebook Profile?

A Facebook page has a business purpose. It helps to develop your brand. On Facebook pages instead of friends, you get likes and you can have an unlimited number of people like your page. You also have the option of allowing people to follow you without actually liking your page. In other words, a Facebook page gives you a much bigger opportunity to extend your reach and build your connections.

Plus, you’ll get access to visitor stats and other goodies that will help you develop and grow your page.

A profile is your personal timeline where you connect with family and friends.

One thing remains the same, Facebook is a social medium. Both a page and a profile are about being social.

Set-up

The one time fee includes: Branding with custom avatar, setting up graphics, and initial page management training.

Content Creation
  • Individual content creation project
  • Content project series
  • Video and engagement content
Content Management

Content management can be a series of specific promotions or an ongoing monthly management project.

Community Management

Create a moderation and member management program. Communities can be set-up through a Facebook page and through groups.

Training/Consulting

Hourly fees for consulting about social media campaign and training in-house staff on how to use Facebook properly and successful campaign execution tactics.

LinkedIn
What is LinkedIn?

LinkedIn is a social platform that has a business purpose. It helps to develop your brand through networking and professional engagement. It gives you a much bigger opportunity to extend your reach to other businesses and build your professional connections.

Plus, you’ll get access to stats and other goodies if you choose a professional upgrade that will help you develop and grow your business.

Set-up

The one time fee includes: Branding with custom avatar, setting up graphics, biography and business information, and initial page management training.

Content Creation
  • Individual content creation project
  • Content project series
  • Video and engagement content
Content Management

Content management can be a series of specific promotions or an ongoing monthly management project.

Community Management

Create a moderation and member management program. Communities can be set-up through LinkedIn groups.

Training/Consulting

Hourly fees for consulting about social media campaign and training in-house staff on how to use LinkedIn properly and successful campaign execution tactics.

Twitter
What is Twitter?

Twitter is a social network. The “Twittersphere” is where people connect with people. Here is where you can meet your prospects, your clients, and your customers. It works best as a person-to-person environment. It’s definitely not about buying an ad or planning to spam thousands of strangers with irrelevant promotional updates. Twitter is a place to connect, share, and contribute.

Define Your Purpose

Have a clear purpose for your Twitter account, if you don’t it can get really messy and it can become a huge kind of a time sink

One clear purpose is to build your reputation and brand.

And that means that you are going to focus on being very helpful on sharing quality information and content, on being a generous member of the community of followers and the people that you follow.

Initial Account Set-up

One Time Fee includes:

  • Branding with custom avatar
  • Setting up custom background graphics
  • 160 character bio focused on your business
  • Initial Tweet Training
Ongoing Content and/or Brand Management

Includes:

  • Content creation
  • Content Curation
  • Short-term event promotion
  • Long-term event promotion
Training and/or Consultation

Hourly fees for consulting about social media campaign and training in-house staff on how to use Twitter properly and successful campaign execution tactics.

 

Pinterest
What is Pinterest?

Pinterest is a visual social platform that has both a personal and a business purpose. For a business, it helps to develop your brand through visual engagement linked back to your website. It gives you a much bigger opportunity to extend your reach to other connections not normally used by other businesses.

Why Pinterest?

Pinterest is essentially a virtual scrapbook where “pins” are collected on to “boards”. Pins link back to an original source. This makes it a very useful marketing platform for visual products and services. Unlike Instagram, each individual pin is content marketing and can be shared through multiple social media sites.

Set-up

The one time fee includes: Branding with custom avatar, setting up graphics, biography and business information, and initial page management training.

Content Creation
  • Individual content creation project
  • Content project series
  • Video and engagement content
Content Management

Content management can be a series of specific promotions or an ongoing monthly management project.

Community Management

Create a moderation and member management program. Communities can be set-up through LinkedIn groups.

Training/Consulting

Hourly fees for consulting about social media campaign and training in-house staff on how to use Pinterest properly and successful campaign execution tactics.

eCommunication

Email
Newsletters
eBooks
Infographics and More

Business to Business

Email, Sales Funnels, and Autoresponders
White Papers
Case Studies
Advertorials, Editorials and Infographics

Get In Touch

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